How to edit your site's SEO meta title and description

Static page SEO title and description

Open your page's settings from the Pages panel and add your SEO meta title and description in the SEO Settings section.

Dynamic page SEO meta title description

For dynamic pages, you'll define a pattern that all pages in a Collection will use for their meta title and description. That way, all Collection Items will automatically generate their meta title and description based on the pattern you defined.  

To define your pattern, go to your Collection Template settings in the Pages Panel and add the Collection fields you want to use for your SEO meta title and description in the SEO Settings section.

NOTE: SEO meta keywords aren't supported in Webflow because most major search engines don't use them for rankings. Google does not use the keywords meta tag in web ranking.

Why don't you allow me to set site-wide SEO meta title and description?

Although we used to allow this, we have since moved away from allowing users to set site-wide SEO data. The reason is that unique titles and descriptions for each page of your site are significantly better for SEO, and lead to an overall better user experience.

For example, both the Title and Description on your homepage should be different than on your pricing page, as each page is meant to have its own unique purpose for your website.